PERTAHARA's Mission for Indonesian Women and the Agriculture Sector
Creating new job opportunities
Improving the economic conditions of women farmers
Achieving food safety
Focus on rural area development
Forming an economic system based on profit sharing
Realizing farmer data transparency
Meet Our Heroes
HARA is dedicated to creating new jobs through the following key roles:
Also known as Field Officers (FO), PERTAHARA agripreneurs are change agents working at the grassroots level to recruit, coordinate, monitor and collect data on women farmers in the field.
PERTAHARA's are the wives of farmers who are passionate about being farmers and have the drive to help their families in earning additional income . In the field, the PERTAHARA farmers will cultivate ginger plants so that they can produce commodities in the form of fresh ginger, processed ginger products and new ginger seeds.
Agronomists are plant experts and consultants who will provide socialization and ensure that female farmers practice good agricultural practices.
Crowdplanting is a part of HARA’s business unit that focuses on helping improve the economy of farmer households, namely by utilizing their very own backyards and other non-productive land to be planted using polybags together so that farmer households can get side income from their main income as farmers on the main soil.
In this project, HARA provides assistance starting from land data collection and PERTAHARA recruitment, training in terms of planting seeds, to participation and monitoring from HARA and Agripreneurs from end to end.
PERTAHARA (Perempuan Tani Harapan Rakyat) is a women empowerment national movement that fundamentally uses crowd planting to improve the economy of farmers and increase the role of women in Indonesian agriculture. In this project, HARA will provide training and assistance in the cultivation process.
PERTAHARA is also addressing issues of poverty and inequality by creating more job prospects for women through the use of their existing resources (such as their smartphones or existing lands) and pushing forward their role as well as contribution as agripreneurs as the main actor in our ecosystem.
Numbers of agripreneurs
Number of Female Farmers
Numbers of ginger buds planted
Learn their Stories
HARA values inclusiveness in our ecosystem. Therefore we are open to all individuals who have high spirit and fighting power. One of the inspiring individuals is Mr. Mustain. His persistence to become digitally literate and help PERTAHARA farmers is an inspiration and testimony that there are no boundaries (physical or otherwise) that prevents someone from becoming an agent of change.
A growth mindset can be for everyone.
This is what Mbah Kasir has shown to HARA: that age is not an obstacle to one's enthusiasm to learn and become a PERTAHARA farmer. Since joining PERTAHARA, Mbah Kasir has shown that diligence, perseverance and a progress-oriented mindset are important elements in any job and are required characteristics as a role model.