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HARA is a blockchain-based data exchange for the food and agriculture sector that has been operating since 2015. HARA provides farmers and other players in the agricultural sector with valuable data. HARA has acquired usually hard-to-find data such as farmer, land, and weather data in different provinces across Indonesia. This data is beneficial for institutions across the sectors to make data-driven decisions.
For instance, HARA has successfully helped digitize loan administration and disbursement processes of several financial institutions. Also, the data from HARA has been used in market research reports to provide reliable information on the rice production in Indonesia.
The HARA Ecosystem
Consist of 4 Stakeholders
Data Providers who are rewarded for data submission, like farmers, IoT and satellite companies.
Data Qualifiers who verify the data, like HARA agripreneurs.
Data Buyers who access the data, like banks, insurance, and agriculture input companies.
Value Added Services who access and process raw data to resubmit as 'enriched data'.
HARA is the sister company of the leading Big Data Analytics company in Indonesia, Dattabot, that was established in 2014.
Then in 2018, Dattabot developed HARA as a decentralized data exchange and ecosystem that uses a combination of AI and blockchain for the food and agricultural sector.
In 2021, we launched our field project Pancasila Ginger Project and scaled it up into the PERTAHARA movement that focuses on empowering rural women.
HARA aims to help people, especially those who are at the bottom of the wealth pyramid, to make better decisions and improve their livelihood.
Chief Executive Officer
Chief Technology Officer
Head of Business Development
VP of Agricultural Trade
Finance and Accounting Manager
Lead Blockchain Developer
Agung Dwi Nugroho
Senior Product Commercial Manager
Lead Product Engineer
Cok Marlene Putri
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